About
Matus Trgina is my name and Matt Caine is my english pseudonym. I love design, blues, tennis, jogging, painting, beer, space stuff, thinking in silence and Keanu Reeves. 📱 My favorite apps: figma, after effect, breakdance, crocoblock 🎙️Following and learning from: Neil Patel, Russell Brunson, Sabri Suby
Work
Founder & Leadership at Shapeusto
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Maker History
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Customers might eat you alive.
A "Product" has two components: - Technical: "Build" - Non-technical: "Position" You can transition from one to another: - Build > Position: You create a product and then seek out customers. - Position > Build: You learn about the pain points and then develop a product to address those issues. Build > Position: All tech enthusiasts tend to prefer Build > Position. After all, they enjoy tackling skill-based challenges. However, these challenges are typically personal rather than customer-centered. Once they achieve this, their motivation often wanes. I'm not suggesting that this approach is irrational, but it certainly can be a burden to maintain motivation after initial interactions with uninterested customers. Position > Build: In contrast, Position > Build is more of a sales and marketing challenge. Makers have to navigate several complex but non-programming challenges, which we refer to as dealing with "humans" These individuals can bite you or can eat you alive, but if you manage to survive, they become your followers... your customers.
I went viral 30+ times on LinkedIn. Here's what you should know.
1. There are 2 types of virality: - Viral posts that bring a lot of new followers + 0 customers. - Viral posts that bring followers + customers. If you want #2, your posts should be very relevant to your business. 2. Any format can go viral. Some formats have more potential. Useful infographics, free templates, practical thought leadership, carousels with examples, memes, and funny videos are the most popular right now. 3. You can't control virality. Based on my experience, I can tell you whether a post has the potential to go viral or not. But virality depends on too many factors. Nobody can say 100%. 4. You can grow your audience and be profitable without virality. 5. Virality is a byproduct of consistency and analyzing what works/ what doesn't. 6. No need to respond to all comments under viral posts. 7. The same post can go viral and get 10 likes. 8. I love viral posts because I can stop posting and rest :) 9. Most times, the next post (after your viral post) gets low engagement.