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Tastemaker

Gone streaking
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Any programmer turned marketer here?
As a programmer, Will you choose to market your product yourself or outsource it? I believe every programmer must learn a bit of marketing. You build great stuff but you must know to sell it as well.. I learned this lesson the hard way, i never considered myself a marketing guy and frankly I am very reticent about it. Launched a couple of products but I must overcome this fear and still trying.. Anyone here who became a successful marketer out of a shy programmer? Please share your journey