About
I'm a generalist marketer with lots of experience in B2B messaging and content. Right now, I’m focused on Will by Willow — an AI agent that turns your expertise into a consistent, high-impact social media presence. Will learns your tone of voice and turns any input into authentic LinkedIn posts. Share your ideas in a voice note, link to a podcast you like, share your latest blog post... I believe in content that’s real — rooted in your own insights, your lived experience, your experiments. Not recycled takes. That’s why the best content starts with strategy and ends in something only you could’ve said. When I'm not focused on Will and Willow, I help B2B companies sharpen their messaging, create compelling content and improve website conversions.
Work
Marketing at Willow
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Maker History
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From 0 to 300+ users in the first month since our launch
Hi PH community,
We launched @Will - manages your social media here on 11 April.
So it's now about one month since our launch, and we've reached around 320 users by now.
The initial influx from PH was a nice start, but then it still took a lot of manual work to get in new users. Fortunately, we still get new users on a daily basis and we also have a bit more than a dozen paid users by now.
We mainly get them from 1-1 outreach and LinkedIn posts. But we've also tried some other experiments and we have even more lined up.
We probably launched a bit too soon to get a lot of traction on here, but in general, the timing was probably just right to get useful feedback and make the right product choices since our launch.
Will allows you to write and publish LinkedIn posts via WhatsApp, by the way. With the help of AI, of course.
I won't share the full recap here, because it's quite long. You can read it here if you're interested, or ask me any questions about our product, engineering, and distribution strategies.
Notes from a failed Product Hunt launch
After hours of reading best practices, crafting the perfect assets and assembling what felt like a bulletproof plan, we were ready to launch on Product Hunt. We worked so hard and genuinely believed we d wake up to thousands of sign ups and the Product of the Day badge.
The reality was very different. We saw a tiny boost in sign ups, got stuck at around 200 upvotes, and to top it off, finished below a food blender.
Been here for ages, it was about time! :D
Hey PHunters!
I'm Maria-Cristina. I grew up in a family of creatives and entrepreneurs, always torn between artistic expression and the practical side of business, selling my artwork at local markets when I was barely a teenager.