Kate Dalessi

Hi Makers, I've become really interested recently in what makes someone leave a job to pursue a career as a maker. I used to be an Archaeologist (its an unusual change I know). I want to know your stories. What jobs did you give up to pursue your dream? What job are you planning to leave once your Unicorn takes off? Why?

I thought for sure that my product would sell itself. Nope. Marketing is more difficult than building product. Personally, I thought yoga was a bunch of hippie BS. Then I got stressed, my back started to hurt and yoga saved me. As I get older, I've realized that wisdom really means experience and having an open mind.

I'd like to move away from the usual terms like user, customer, member, etc. What is your product about and what are some fun ways you call your customers?