Justin McLeod

I live in France and work at Station F (a kind of huge start-up campus). France is cool for tech companies but got some administrative barriers for entrepreneurs (even if the actual government is making things easier), and aggressive taxation for companies. What is for you the best country to settle if I want to create a start-up? Looking forward to getting your point guys!

Curious to hear what everyone's *must-dos* are prior to and during a product launch!

While researching the best way to ensure traction and support on launch day, one of the things I kept seeing was to rely on your existing users by engaging them in your launch and getting them excited so they show up on launch day. I'm wondering how to go about it. Is it a good idea to send them an email a few weeks before the launch to let them know what's coming up, followed by another one the day of the launch? Any copywriting strategies that worked for you? I'd appreciate any thoughts or ideas you have on this!