JohanDT

I'm asking this in the context of your startup / newsletter / business. A lot of new founders (like myself) will often spiral into focussing too much on the disadvantages we may have but we often overlook the small advantages we have over others. For myself, I'm a member of a community called @SomalisinTech, this group is incredibly supportive and engaging. I feel like it's my 'unfair advantage' as a founder. This among other small advantages. So, I pose the question to you, what's your unfair advantage?

I'm currently doing some research on whether we should include payment details when users are signing up for a trial, similar to what Netflix or SkillShare have successfully implemented or if we should do our free trials without the need to include payment details. Benefits with payment details included in free trial signup: - Higher conversion to paid - Higher quality customer - Better customer retention - Not having to deal with unfinished / idle trials Cons with payment details included in free trial signup: - Higher bounce rate - Potential sour taste / experience - Slower early growth I pose the question to you, what are your thoughts and experiences of this? P.s. would love to be directed to useful resources too.