Joe

Joe

Fintech, AI, LLM
37 points

About

With a passion for AI products.

Work

Product at AInvest

Badges

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Maker History

  • Aime by AInvest
    Aime by AInvest
    Your AI investment copilot, making investing easier.
    Sep 2023
  • 🎉
    Joined Product HuntJune 7th, 2023

Forums

Frank Sondors

2yr ago

Sales vs marketing? 🤔

In B2B companies that I've worked in over the years was mainly driven based on SLG (Sales Led Growth) rather than PLG (Product Led Growth). In PLG companies you mainly have Product & Marketing driving the growth whereas in SLG-based companies it's heavy on sales. In SLG companies, marketing would own mainly KPIs on inbound up to the point of a meeting being booked and then rarely spending resources beyond that point. Whereas sales have always owned mid to bottom funnel and the outbound motion (cold emailing, cold calling etc.) in full unless marketing decides to sponsor an event. That's where our product Salesforge comes into play on outbound. What's your personal experience? Do you have currently in a startup a person dedicated to marketing and then separately a person dedicated for sales? Or does one person do the whole go-to-market motion being a small team? Also, my observation when it comes to the community is that we have here in Product Hunt a lot more marketing people than sales. Most salespeople spend time either on LinkedIn, Reddit or Slack communities I find. What's your take? Final thought Is Product Hunt mainly for marketing folks or? Launching next week: https://www.producthunt.com/prod...

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