About
I am an Operations Lead turned tech enthusiast, driven by a passion for efficient systems, local innovation, and building practical tools that empower small businesses—especially across LATAM. With a strong foundation in operations and a growing interest in technology, I focus on bridging the gap between real-world business challenges and smart, scalable solutions. Committed to supporting grassroots growth through accessible tech, streamlined workflows, and tools that make a measurable difference in everyday operations.
Work
Novo cars
Badges
Forums
What makes an AI interface feel “trustworthy” to you?
Some tools just feel more reliable even if the backend models are similar. Is it the tone, layout, citations, or transparency of the process? What gives you confidence to act on what AI says?
What's the biggest problem you face when A/B testing your funnel?
A/B testing is supposed to systematically isolate winning and losing acquisition funnel content.
My biggest struggle, by FAR, is understanding why people bounce from my landing page after clicking through my ad.
Which companies do you think will completely use AI instead of human beings?
More big tech companies bet on AI instead of employees.
@Duolingo is starting to prioritise AI over employees and contractors.
@Shopify is planning on going "AI first."
@Fiverr CEO Micha Kaufman just sent his employees the most brutally honest email: "AI is coming for your jobs. Heck, it's coming for my job too."
Firecrawl hires AI agents and has a Slack channel solely for AI agents.