Heorh C

I recently created a Brand Voice guidelines for one of our new products. So I decided to open-source our Brand Voice Guideline and share my process with the awesome Product Hunt community. Technically, creating a brand voice came down to defining brand-building elements, essential brand attributes, and content & design guidelines. All those parts formed Brand Voice Guidelines, the soul and heart of the Lemon Hire brand. Our Brand Voice Guidelines determined all our customer-facing deliverables and became the foundation for our GTM. Below you can see the 9 steps I followed. Feel free to adapt them for your brand-building work 1 : Your first step in creating a brand is to understand why you need one . - Do you want to differentiate better? - Get on top of user minds? - Create emotional connections with users or drive more growth? Start with having clear goals you want to achieve. 2 : You need to dive deep into defining your brand personality. It comes to what promises, values, beliefs, and personality traits define your brand. You can go even more granular with 3 words describing your brand! Check out Brand Voice guidelines to see how I did it for Lemon Hire 3 : Your brand personality should reflect your user's needs and the value prop your product brings. Are you sure that your brand is talking to your users? 4 : How do you describe yourself? How does your brand feel and sound? If your brand were a hero , whom would it be? All those are important questions to answer. They are essential parts of your brand-building work. 5 : Those are exactly how they sound: narratives that illustrate how your brand solves problems and fulfills the users' needs. We got very creative with Lemon Hire brand stories 6 : These specs determine the tone of voice, rules for your copywriting style (sentence structure, vocabulary, content depth), and identify preferred words and phrases. It's like a practical guide on how to use your brand in real-life situations. 7 : Align your design elements with your brand voice to create a cohesive brand experience. This part is design-driven. For all of the steps above, invite key stakeholders and run an internal brand-building workshop. 8 : Everything mentioned about becomes part of your brand voice guidelines. Those should be the one source of truth, the main guardians of your product brand identity. Don't forget to educate your team on the importance of brand voice, explain how to use it, and ensure its adoption 9 : Maintain consistency in your brand voice across all touchpoints, including website, marketing materials, social media, and customer communications. Be your brand voice guardian. * * * I open-sourced our Brand Voice Guideline via Reforge (an educational platform). It's free but you need to create an account. I have NO affiliation with Reforge, it's just the avenue where I share our doc. Feel free to check it out here: https://www.reforge.com/artifact...