Yemisi Olorunwunmi

Hi All - Let's talk Startup Branding! These days, if a company doesn't create a recognizable social brand and/or external community, they may lose business to their competitors. I have a unique opportunity to lead the rebrand for a revenue generating startup. The startup is building a tool for community management and I'm curious about what I should consider when re-branding an existing venture. Current considerations: the logo, social media pages, the company tone, the organization's mission and values. I want to hear it all. Leave no detail spared. Thanks in advance!