Gerald Zankl

Hey ... we are launching soon an ALL-IN-ONE workspace enriched with Playbooks from the best startups.. practical know how at your fingertips!! Aaaand the first 100 subscribers will get our PLAYBOOKs and platform for free! Subscribe here: https://www.producthunt.com/upco...

I started building out my newsletter on Substack (https://ianwdj.substack.com) and want to create some playbooks for how I approach user research. What's the best playbook or guide you have come across and why was it the best for you? Also if you have made one of these before would love to learn about how you went about it? Update: Love the responses! For the builders of playbooks Do you measure success i.e. the user got value from the playbook? If yes, how? What tools are you using to create and manage them? For the consumers of playbooks What do you wish was different? Do you prefer playbooks to have just text, video, audio or a mix of all?

In Sales meetings, everything is about mindset, so prepare yourself. What are your hints and rules for great sales conversations? Mine are below My hints for you 1 It s always about the customer 2 Decision-making is a combination of emotional and rational 3 Talk about benefits for example with Kickscale: - Product = platform and marketplace for sales playbooks - Advantage/Feature = team knows how to do sales and follows a structure - Benefit = your company will thrive and your company will increase revenue by more than +20% because your sellers will perform better My rules for you 1 Appreciate your customer Show recognition and acknowledgement Show trust 4 Be always objective Never interrupt a customer when they are talking Avoid educational advice, don t be a teacher Show empathy in every sales conversation What can you do for your customer? How can you help? 9 Your language is important. Don t mention hard, expensive, and similar words. What are your thoughts?