About
Hi there, I was formerly the cofounder/CEO of RoboDynamics, followed by what became Maybrook Partners (my Family Office) investing in sub-institutional real estate, late stage VC, and some early stage. I began playing basketball again in my 40s along with some other middle-aged folks... where I had the realization, when playing younger folks, that we are winning despite our physical shortcomings. After 4 years of research & experimenting to improve throw elbows on the weekends on the courts... turns out I've identified a huge gap in a large market. So... I am now the Founder/CEO of Velocity, officially established Jan 2022 and currently in stealth mode.
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Convincing User to "Take your Medicine" - Go2Mkt Strategies for Mobile App Startups
Hi There, I'm hoping for a spirited discussion on strategies and tactics to develop a Go to Market plan for a mobile app that has to convince users to take consistent action because it is good for them. I tend to think of this as "taking your medicine" - for example when you have a cold. The user's attention is elsewhere (sick, thinking about all the work they have to make up), body is tired and miserable and seeks sleep in a comfortable bed... and here comes mama saying take this Tylenol (which you're not convinced will do much for you). Let's use a concrete example: Lumosity (Lumosity.com) Lumosity is a Brain Training app that helps people increase their cognitive performance by playing video games. Let us suppose the average user is a knowledge-worker (eg programmers, lawyers, middle-managers) who tend to have a full schedule, a solid workflow, and never enough time in the day. How would you go about devising your Go 2 Market?
Who is interested in building a Twitter alternative?
Twitter is struggling and users are concerned that Twitter may not last. I see this as a perfect time to create something that users can migrate to. Yes, Mastodon exists already, but I feel that this could be a different experience than Mastodon and other alternatives. Is anyone interested in building a tentative Twitter alternative?
How do you come up with ideas for new features (products)?
We're all different. For some people, coming up with new ideas (products) is a system. For others - inspiration. Let's share the experience