Forster Perelsztejn

Hello Guys, I would like to get an idea about the tools you guys use for your marketing and sales activities of your SAAS. I know there are many out there, but looking for honest reviews on tools that you use which in your opinion is best to go with. The requirement is pretty general like Contact Management lead Capture., Funnels, pipeline. Lead Scoring CRM etc I checked Zoho and is pretty good in terms of features. Would like to know about the opinion too.

I've been sending our weekly newsletters to my Mailchimp list for the past few months, and have noticed that my email open rates have been dropping. I am guessing that the content isn't as appealing to the audience anymore- any useful tips for increasing your email open rate?

I don't know who needs to read this but I hope my experience can help :) I recently left the startup ecosystem to help an "old-fashioned" company launch a SaaS. They didn't know where they were going because their initial target market -they'd been developing for 2 years- actually couldn't afford the product. So they made a new version of the product, that could appeal to more people and ended up saying "Okay, the product works, but what is it?" -that's pretty much when they hired me. That is totally the wrong question to ask. The right question is "What value does it provide, and to whom?" And if you don't have a clear answer, ask yourself what value you want to provide. From there, we defined a new mission statement. Because you shouldn't build features and try to sell them to people that might need them. You should aim to solve something for someone and build everything accordingly. So that's what my first few weeks here were about :) Has anyone else struggled with positioning before?