Badges
Tastemaker
Recently Supported
Forums
We lost a $50M deal. Here’s why—and what I learned.
A few years ago, while working full-time with an IT services firm, we lost a $50M deal with a leading telco in the GCC.
We had built early rapport with the head of their technical team.
So much so, we deployed senior solutioning leaders into their office for over a year.
Our team helped: