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Tastemaker

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How do you enhance your product's discovery?
In addition to launching on PH, what can be some more ways to improve your product's discovery. So that you're able to reach out to right users. It might not be just an alternative to PH but can even be an unconventional method you use.
What's the hardest part about launching a product?
For me it's always a combination of the following: (1) not feeling ready (2) not feeling like I have spent enough time building an audience/followers around it (3) worried launch will not go as expected. What do you find the hardest?