Bharath Dhani

Yesterday, I came across an article on TechCrunch that OpenAI is upgrading ChatGPT search with shopping features.

Slowly but surely, ChatGPT is taking over Google's role and doing it well. I ve noticed it myself, especially how it s replaced much of my browsing.

Lately, I ve been reflecting on the quiet fear that, as AI tools become better at creating art, writing, and design, creativity itself might lose its meaning.

It feels like a valid concern because:

• AI can produce beautiful art and music faster than a human ever could,

• Many creative fields are shifting from original creation to "curating" or "editing" AI outputs,

• Instant generation often replaces slow, imperfect human exploration,

• Younger generations are growing up with AI co-creation as the norm, not the exception.

I wonder:
Will true creativity still matter when "good enough" is instantly available?

Hey all - Troy McAlpin, CEO and co-founder of atono here.

In our last $70M ARR SaaS venture, we learned the hard way: the customer is not always right.