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Life is nothing if you don't know how to experiment, after all, reality is an acquired taste!
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Describe your product in 5 words.
I think it's important to be able to quickly summarise your product to anyone who may be interested such as potential investors and customers. A good challenge for this is to describe it in 5 words as best you can!
How to evaluate an idea?
a) Am i solving a problem people REALLY do have? b) Does the problem, require an urgent solution? c) Is the solution feasible? d) Is the solution easily copyable for competition? if it is not that's great, otherwise... e) Can I evolve the solution overtime? meaning even if the competition copies the idea, they don't know what the next step in the evolution of the solution is so I'm always one step ahead of the competition even if they copy my ideas?