Matthias Bohlen

Here are my lessons from our recent launch: https://www.producthunt.com/post... Don't push upvotes - everybody writes about it, but the temptation is so huge that you start sharing the direct link with everyone asking for support - in social media, in your private chats, etc. These votes will further be removed (at some point we had almost 1000, but then upvotes went down to 650). Launch on Ship

1. Target Audience It all starts with your potential customers. The better you understand your end user, the easier it is to sell. Motivation, pain points, barriers, search triggers you name it. Build your Go-To-Market Strategy around the customer, not your product idea. 2. Value Proposition Your product is the solution to users' problems. To match it, you need a sound value proposition. You should be able to describe the value of using your product in one sentence. It can either focus on getting positive outcomes or avoiding negative consequences. 3. Positioning You should always go beyond the value proposition. Positioning brings your competitors, unique features, and market category to the table. It takes a clear value proposition and makes it sharpen. You will rely on positioning in every copy and marketing campaign. So don't neglect this step. 4. Marketing Funnel You need to understand how to convert visitors into customers. A marketing funnel answers this question. It structures the customer journey and helps you with optimizing the bottlenecks. Your marketing funnel will get more complex. But you should always start with a simple one. 5. Marketing Goals Without ambitious marketing goals, your product's growth will stagnate. Determine your north-star metrics and get ready to achieve them. 6. Marketing Ideas Marketing goals won't achieve themselves. You need creative ideas to make it happen. Brainstorm marketing tasks for your next weeks. Know precisely how to complete each marketing goal. Article to learn more about listed steps: https://blog.makerbox.club/go-to...