Benoit COLLET

Remote has been on the rise for years, but Covid has forced all companies to adjust to it over the past few months. I'm curious to know: 1. What tools are indispensable for your team to get work done? Which do you love the most and why? 2. What tools/rituals help your team still feel a sense of togetherness / build culture? 3. What are the biggest missing pieces to your remote team toolkit, or things that cause the biggest pain points? I'm compiling all the results and will share that publicly (and on PH of course). The more data and opinions, the better!

Hi all! We're exploring a b2b option for our product and I'm A/B testing some ads on LinkedIn to generate leads for our sales team. So far I tend to believe that ad campaigns with a LinkedIn Lead Generation form seem to perform much better than campaigns leading the users to our b2b landing page and hoping they will convert from there. What are your experiences and insights? Would love to learn from others, who have used LinkedIn for b2b lead gen.