About
Product Marketer | Content creator | SEO geek | Econ grad
Work
Marketing at Actioner
Forums
Do you use Slack apps to run business?
I wonder which Slack apps are used the most and why. What are the pros/cons? Looking forward to your answers.
Are you a category creator or disruptor?
We all know how hard it is. You approach a potential customer, and they immediately compare you to another tool they already know or use. Now, you either differentiate yourself by disrupting the market, or you create a new market. Both approaches have their pros and cons, both are super difficult. Can you share some of your stories? How do you approach it, and pitch it to customers? I'll start: We are creating Kypso, a no-code control center for teams' projects. We enable startups to surface and automate risk mitigations in their R&D projects. As you can imagine, we have many competitors. Some in the automations space, some in the R&D analytics space. We are trying to create a new category by somehow connecting these two spaces together.
Which content format do you believe is the most impactful for product engagement?
Video? Blogs? Infographics? Podcasts? Share which content works best for you and why!