Serge Borisov

Serge Borisov

Founder @ Playwrk.xyz
198 points
Playwrk: Virtual Private Club for Gamers

About

I am an Entrepreneur in Residence at Legendarium, a Vienna-based startup studio that aims to accelerate the cultural growth of humanity through technology. Meanwhile, I occasionally research and look for disruption opportunities in various industries. With a product management background, I have founded 2 startups in different markets and have a strong skill set for launching products from 0 to 1 and managing a team for sustainable growth. The EO GSEA national award nominee, YPO Legacy member.

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Maker History

Forums

Julia Yu

1yr ago

Makers, what kind of link do you attach to your launch?

Makers, what kind of link do you attach to your launch? In marketing, it's often recommended to reduce unnecessary steps in the funnel. From this point of view, a link to Sign Up can generate more registrations. I see 2 dilemmas: The Website link problem: I clicked on a website, started reading, and got interrupted. Then I closed the tab and forgot. The result no customers and no contacts. The Sign Up link problem: I registered because there was a direct link to the product, but I didn't learn enough information about the product; my registration was an attempt to learn about the product. I was left as a cold lead, even though I was registered. What do you choose for your launch?

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