Aninda Basu

Aninda Basu

Director-Product Marketing,Milestone Inc
121 points

About

Seasoned Product Marketing leader, currently with Milestone Inc., a Silicon Valley-based SaaS Martech brand. With 14+ years of experience in tech, I traversed the journey from being a developer, to a product manager and finally evolved into a product marketer. Milestone Inc.: At Milestone, we have built an AI-powered full-stack Digital Experience Platform for marketers that brings together CMS, local listings management, technical SEO, omnichannel analytics and insights, and AI-based solutions, all in a single digital suite. Our latest product, Milestone Content Studio, is an AI-assisted automation platform for marketing teams that simplifies content idea discovery, generation, and optimization for SEO/readability.

Work

Product at Milestone Inc.

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Aninda Basu

5mo ago

How satisfied are you with the AI initiatives adopted in your organization's marketing processes?

When Gen AI started picking up steam, fellow marketers spoke about a complete transformation in how marketing processes would work. Yet, even now, many marketers I talk to have shared that the real AI penetration with their teams is limited to very basic AI use cases - mostly around basic content creation and correction. Are you happy with the AI penetration in your marketing teams? And, if yes, what does your AI tech stack look like?

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