Abdul Ahadh

Abdul Ahadh

Building Calry
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Abdul Ahadh

2yr ago

How does lead routing work in Product-led sales motion?

If you're working in a company with product-led sales motion, how do you distribute the leads who are product-qualified among the sales reps? Chilli Piper does that for marketing-led motion, where you can set logic like country filters to route the leads coming via website. How does that workflow look for businesses with product-led motion? For ex: If I was working at Sony Music, and say me and my team have been using Miro's free version for a while now, just about to hit the usage limit. How does Miro decide which sales rep in their team should talk to me? And when?

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