"Product marketing, over the last few years, has grown to become a pivotal general management function and Srini's book excellently breaks down all the different areas of product marketing ownership. Whether you're interested in starting out or are a product marketing leader already, this book will really help you understand all the levers you'll have at your disposal to make an impact." — Anuneet Kumar, VP of Product Marketing, Salesforce _____________________________________________________________ "Srini has done a great job of capturing the role of a Product Marketer. One part science, one part art, the PMM job is one of the hardest to do well. Srini exposes a toolkit that has evolved greatly over the past 20 years. Every early stage PMM should keep a well dogeared copy of this book by their desk." — Nicolas Jacques, VP of Product Marketing, Barracuda Networks _____________________________________________________________ "Srini lays out an excellent primer for product marketing, whether you're looking to enter the discipline, wondering what your co-workers with that title actually do or want to sharpen your skills. The concepts are clearly illuminated, the methodology is sound and the examples are spot on. Every industry needs more skilled product marketers -- this will help." — Jon Rooney, SVP of Product Marketing, New Relic _____________________________________________________________ 25 Must-Read Books for PMs and PMMs https://www.wrike.com/blog/books...

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