#NotJustACadburyAd with Rephrase.ai

Thanks @abhash_kumar2 for hunting us. A month back, Mondelēz International and Ogilvy teams reached out to us with an absolutely crazy concept. Let's make an ad for every single retail store in the country, with Shahrukh Khan! This was nearly an IMPOSSIBLE campaign to pull off, but all kudos to one of the smartest teams in the country at Rephrase.ai, we made it happen! The technical challenges with the campaign were unbelievable. We created 5 Digital Avatars of SRK, 40+ voice models, worked on Indian pronunciations, etc. But it's finally here. So proud to bring this to life! Happy to answer any questions. Highly recommend creating your own AI video!

Hello Product Hunt, Excited to share the #NotJustACadBuryAd campaign with you done by the super-smart folks at Rephrase.ai 😎 An initiative by Cadbury, conceptualized by Ogilvy, this campaign powered by Rephrase.ai’s Generative AI technology enables local stores across India to create a video of ‘Baadshah’ of Bollywood and one of the biggest celebrities in the world - Sharukh Khan - to endorse their store! 🤩 Rephrase employed its AI tools to create a digital avatar of Shah Rukh Khan who gave a hyper-personalized reminder to people to buy from the local shops calling out each store’s name - enabling local shops to promote themselves. I'm leaving it to the makers to talk more about how they executed this campaign.

This is the future of marketing