Namogoo

Hey hunters 👋, I’m super excited to share that Namogoo has just released Intent-Based Promotions for Shopify. Now eCommerce brands can start running campaigns based on shopper intent in just a few simple clicks. Intent-Based Promotions is a promo solution for any eCommerce site that runs promotions (not just for Shopify). It offers each site visitor the accurate and minimum discount needed to convert based on their intent signals, buying motivations, behaviors, technical data, and other data signals, all in real-time. -HOW INTENT-BASED PROMOTIONS WAS BORN When we spoke to our customers who manage global eCommerce brands like Asics, Dollar Shave Club, and Argos, and asked them about their major pain points, we found that one of the biggest problems were promotions and how they can backfire. They told us that promotions work like double edged swords - they bring traffic and increase conversions but a lot of the time, it comes at the cost of profitability and margins. It also affects lifetime value and brand perception. -THE IMPACT ON E-COMMERCE BRANDS With Intent-Based Promotions, I’m happy to share that, on average, our customers are seeing higher sales conversion rates even though they offer smaller discounts and fewer promotions. They significantly save margins (one customer saved $17K on margins alone during the first week of the trial) and increase profitability and revenue by up to 30%. -HOW DOES IT WORK? Intent-Based Promotions offers smart promotions: * Only to visitors that have an intention to buy * With the minimum discount needed (or none at all) to convert each individual shopper * Serve the right incentive to each customer, triggering them to convert * At the right time in the journey By doing so, we’re also helping eCommerce brands avoid hurting shopper price sensitivity and ensure brand perception remains intact. --- About Namogoo Namogoo is a Digital Journey Continuity platform, enabling online brands to drive their customer journeys forward and clear the path to purchase. Our platform autonomously adapts to each customer visit in real-time, keeping the journey flowing right on to its destination. Over 1,000 leading global brands trust Namogoo to keep their digital journeys hesitation-free and their business on the path to growth.

A long awaited release by the amazing Namogoo team. Go @ohad_greenshpan

Websites don't have the time and patience, and tech skills to deal with custom promotions. The easiest way for those sites is just to run a promotion for all of their customers. By making promotions custom made it's probably possible to save tons of money. That's an impressive idea. Just think how much impact an algorithm like this can have on a large e-commerce site.