100% mountain water from the Austrian Alps | Aluminum cans are the most sustainable beverage container by virtually every measure | 7.9 pH (Naturally Alkaline) | Electrolytes & Minerals | Non-Carbonated | Instantly Decapitates Your Thirst | #DeathToPlastic
This is one of the most insipidly stupid things I have ever seen on product hunt or, indeed, anywhere at all.
So does anyone want to suggest how there’s anything ethically defensible about siphoning off a critical resource like alpine water in Austria during a period of accelerated climate change to realize profit that depends on sealing it into metal cans for delivery via transatlantic shipping for sale to the wealthy as a fetish resource for individual consumption?
Because the “product” seems beyond deplorable as its an utterly unnecessary nor does it contribute to any public or common good, though certainly does needlessly increase and intensify an atmospheric carbon load while undermining the political imperative of governments to supply safe and healthy drinking water to all.
This is not a product to be proud of. It is an unsubstantial scam to make one’s core business an activity that damages and corrodes by burdening the planet exactly where it needs balms and which disproportionately increases the risks and harms dumped upon the most vulnerable as intrinsic to profits.
The most appropriate response by any honest review would be to affirm that it is a shameful idea.
@harreld sad but true. From a marketing perspective it's well executed, but then again I feel like...what are they trying to sell? And most importantly...why?
@harreld It'd be great if we could hear from the make @mike_cessario on this point? If are really making a point of saying that you chose cans over bottles for sustainability, you also need to reckon with the problem of transporting water around the world and thereby increasing the carbon load in the atmosphere...
Not only that, but Aluminum mining and recycling is incredibly energy intensive. In the US, its mostly powered by coal.
The branding reminds me of Brutal Legend, a game starring Jack Black (certainly Tenacious D inspired) from 2009. 😆
The name is certainly eye-catching. How'd you decide on this direction, @cessario?
@cessario@rrhoover In my past life as an ad agency creative director, I was always perplexed by the strict rules that brands and CPG products create for themselves. Why is it completely ok for a horror movie product to have blood and gore and profanity and make $250 million? Or why can a rapper like Eminem make some of the all-time highest grossing music products filled with controversial awesomeness? But then CPG products, like beverages, all have to play by 1950's rules and be safe, boring, corporate, functional, rational, and appeal to absolutely everyone?
All we wanted to do with Liquid Death was to make a CPG product that gets to play by entertainment product rules. Why not? There's a reason why people have such a deep passion and love for entertainment products, probably more so than almost anything else. And more specifically, we wanted to make a healthy product that is provocative and hilarious in a world where only unhealthy brands like energy drinks, soda, beer, candy, and fast food get to have all the fun.
Did I miss something here? No one is going to mention that this is an *awful* idea sustainability-wise? Yes, aluminum might be easier to recycle than plastic, but it still takes gobs of energy to produce and recycle, and only a fraction of it actually gets recycled. Not to mention the energy (and carbon) costs of canning and shipping to the consumer. The planet needs people to use reusable water bottles and well-filtered tap water, not super-expensive water in cans (or plastic).
This water actually landed me in the hospital last week due to a bacterial growth inside the can. My body was not happy, I ended up being hooked onto an IV, received medication via IV. Having to fast for 5 days because my body wasn't ok with whatever this water did to me. I was so sick. I will never try this water again! The water literally stuck to it's name "Liquid Death" because it's exactly how I felt.
All of these people are complaining that it’s not the end solution. It tastes great and it’s a step in the right direction. Aluminum > plastic. They never claimed to be the end-all solution to saving the world, but progress is progress.
I tried Liquid Death water and thought it taste like terrible. Water out of a can seemed appealing until I was with the water taste. It was truly the worst water purchased that I have ever tasted . I explained my poor experience to Liquid Death’s customer service and they seemed to care less if my thoughts and told me to contact the store where I purchased. Unacceptable!
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