Hey everyone 👋 and happy World Environment Day 🌎 I’m Baptiste, one of the makers of Kuri, a personalized cooking app on iOS that makes it easy to adopt sustainable eating habits. 🔥 Our eating habits play a major role in climate change: it’s estimated that 27% of greenhouse gas emissions come from the agriculture sector (McKinsey, 2019). With Kuri, we wanted to make it easy to switch to a healthier, more sustainable diet that focuses on seasonal, low-emissions cooking. What makes Kuri unique as a cooking app: 🌱 adapts to what’s in-season around you. The carbon footprint of a tomato grown out-of-season is roughly 7 times bigger than when grown in-season (ADEME, 2018). Kuri is the first app that "localizes" seasonality: what’s shown as in-season will be different whether you’re in California or in London*. 🌎 calculates and displays the carbon footprint of our recipes. Taking into the impact of seasonality as well, Kuri is the first cooking app that calculates the carbon footprint of its recipes, helping you understand and make educated, sustainable eating decisions. ✌️ also adapts to your dietary preferences and lifestyle (diet, allergies, grocery habits and cooking level), so you’ll never see something you can’t/won’t eat. One of our hypothesis was that Kuri could help people cut their dietary carbon footprint in half, if given the right tool, the right meal suggestions, considering what’s in season around them. Results with our early adopters (a majority of flexitarians/carnivores) are very encouraging: 📉 average carbon footprint of the recipes cooked by our users is 57% smaller than the average meal’s footprint 🥦 92% of the recipes cooked by our users were without meat ✅ so despite being used mostly by carnivores, users chose to cook meals with a much smaller carbon footprint, without meat. Kuri is exclusively available on iOS at the moment, and is completely free to use. Soon, Kuri will offer: - personalized, low carbon meal plans w/ optimal nutrition - grocery delivery through Instacart/Amazon Fresh (“shoppable recipes” app) - subscription plan for premium features (nutritional data, etc., coming this summer) - tips on how to reduce food waste, what’s grown locally around you, and more. * Kuri currently covers the seasonality of the following regions: the U.S. (cut into 6 different regions), Canada, the U.K. and France. Australia, New Zealand, and additional European countries are coming to the app in the next few weeks. I'm looking forward to reading your thoughts and suggestions on the app ✌️

Baptiste Malaguti

Kuri

Maker

5yr ago

Vladimir Salin

Looks great! Well done on combining healthy food & going green. Wondering what are you planning for monetising the product: e.g. the app is free at the moment, are you going to start selling it at some point?

@sainnr Thanks Vladimir 🌱 Regarding monetization, we're working on a paid subscription that will offer additional, premium features like nutritional data, unlimited meal planning and so on. We're eager to see what our users would like to see coming to the app first, and right now it seems to be nutritional data. We'd also like in the near future to offer grocery delivery in the U.S. through Instacart/Amazon Fresh, so users can order everything they need to cook the meals they've chosen in the app. In any case, there will always be a free option ✌️