Power your product notifications using customer data platforms (CDPs) such as Segment or RudderStack, and reverse ETL platforms such as Hightouch, Census, or Polytomic.

Hey there Product Hunt! 👋 It’s your friends at Knock. Today we’re super excited to launch our biggest addition to the Knock platform yet. We’re calling it Knock Sources, and it will change how your team adds new notifications to your product. tl;dr: Knock is the most powerful notification system you’ll never build. With Knock Sources you can power sophisticated, cross-channel product notifications with Segment, Hightouch, and other CDP and reverse ETL platforms in minutes. When we first launched Knock, there was a single way to send inputs into the Knock notification engine: our API. Now with Knock Sources, you can also use your customer data or reverse ETL platform to trigger your notification workflows in Knock. Here’s why we're so excited about Knock Sources: 🏎 Integrate with your CDP in minutes to empower your non-technical team to introduce and manage product notifications 🔀 Trigger sophisticated cross-channel notification workflows that send to in-app and out-of-app channels such as Slack, email, push, and SMS—all from a single track event 🔦 Instantly sync customer data from your CDP or data warehouse 🧩 Fits to your data model; map properties from your event schema into the Knock notification engine without having to reconfigure your data model 👾 Debug every step of the way from inbound event to notification sent As of today, this release is available to all Knock customers. You can sign up for a free account here. The best place to start is our docs: https://docs.knock.app. We love feedback! Let us know what you think about this release and about Knock in general and how we can make it even better for our customers and for notification recipients everywhere. Knock on 🖖

@cjbell_ Congrats on the launch 🚀

Love this launch! Particularly exciting from the ops/GTM perspective: enabling customer activity and behavior-based notifications by connecting directly with CDPs or your reverse ETL has so many helpful business applications from faster user acquisition to stronger customer retention and beyond! Congrats to the whole Knock team and also congrats to me for getting through this entire comment without making a Knock-related pun!!!!!!!!!