Manage the content process from ideation to promotion. You'll learn how to define your target audience, a blog mission statement, and a content calendar. You'll learn four ways to generate ideas & best practices for improving readability and accessibility.

I've spent years crafting content written for, and by developers. For two years, I was the main writer for the Bundler and RubyGems open source projects. I served as editor-in-chief of DigitalOcean and GitHub's company blogs, where I regularly tapped engineers to write eng-focused blog posts. I've edited technical content, including print books (O'Reilly Media and CRC Press), magazines (Recompiler Magazine), and eBooks (Bubblesort Zines). I've written landing page copy to help freelance developers and dev shops get more business. I've secured media placements for developer advocates in publications like DZone and InfoQ, and I've coached developer advocates on content marketing best practices. These experiences have taught me the ins and outs of effective content creation for developer audiences. I wrote this book to help developers who want to create a blog (or any other content vehicle) that is relevant to your readers and keeps them interested and engaged.

I feel like you're speaking right to me with this. Thanks for sharing! Happy to see someone with credentials making such a guide.