Jakub is one of the most insightful, inspiring marketing leaders I ever met and collaborated with.
This collection of dev-first marketing examples is a goldmine.
If you're a founder or marketer in a developer tool, bookmark this.
Hi, I am Jakub. I run marketing at a dev tool startup https://neptune.ai/ and I share learnings on dev tool marketing on my blog https://www.developermarkepear.com/.
Whenever I'd start a new marketing project I found myself going over a list of 20+ companies that I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0).
So the past year and a half, I’ve been screenshotting examples of how companies that are good at dev marketing do things like pricing, landing page design, ads, videos, blog conversion ideas. And for each example, I added a note as to why I thought it was good.
Now, it is ~140 examples organized by tags so you can browse all or get stuff for a particular topic.
Hope it is helpful to some dev tool founders and marketers in here.
wdyt?
Also, I am always looking for new companies/marketing ideas to add to this, so if you’d like to share good examples I’d really appreciate it.
@fmerian thanks!
I think my favorite would have to be the CTA from cypress.io
https://www.developermarkepear.c...
It opened my eyes to thinking about developer-first CTAs.
And when I saw it nobody did anything like that (afaik).
Now I see it almost as a default for many open-source companies really.
Bun would be a recent example I liked.
https://www.developermarkepear.c...
Jakub is an awesome resource, with great breakdowns on what companies are doing and how and why that can be used for other companies. His explanations are simple and straight to the point, without all the fluff we hate seeing when we're trying to learn. Keep it up, Jakub!
Developer marketing examples
Developer marketing examples
Developer marketing examples
Developer marketing examples
Developer marketing examples
Developer marketing examples