Hi PH Fam, I have worked with many ecommerce marketers in the past and one thing that it’s crucial to fix even small conversion leaks in the purchase funnel. I also learned that a brand could win revenue without increasing CAC by simply maximizing conversions. This looked like a growth hack. However, soon I also discovered that conversion rate optimization is a rabbit hole. You can get lost in it easily and give up without even knowing if that was your best shot at CRO. Moreover, there's a lot of content scattered across the internet, but there's no well-structured content to help people understand the basics of CRO and how they can fix it step by step. That's when I thought of creating an really simple course on CRO. The course should share what are the most important things one should know and do in CRO. Also, learnings from real life brand examples in a structured manner (without paying any enrollment fee) could be something that the audience will like. So we created 21 such chapters, and converted them into emails (short, snappy and valuable). Each chapter is no more than 4 min long. Why an email course? Well, email converts the course into a reminder in your inbox of getting back to your store CRO ops. All that you need is right in front of you. No need to go to the platform and login. This should remove the friction one can have in accessing the course. I hope this course will help ecommerce marketers understand the reasons for low conversion and poor retention rates with bite-sized, actionable strategies one can immediately implement. The 3 major stages we are covering: ✅ Retention and purchase ✅ Acquisition capture ✅ Demand generation Do check this out or share it with your ecommerce friend or network. Also, if you have any feedback do let me know, happy to improve. Thanks.