This is a welcome and exciting direction for Delectable — moving from the social sharing of wines (and other adult beverages) and recommendations — to emphasize, very directly, the ordering and obtainment of those products! Considering that they already have a great database of wine reviews and label recognition, this app is a solid direction for the team.
One question I have is how this competes with more general food and beverage delivery apps like Postmates or Minibar.
