Name: AppsFlyer
Rating: 4.87 (31 reviews)

AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California.

OneLink's deep links detect if your app is installed on the user's device. Send new users to the app-store to download the app, and then to the contextual content after installing. Existing users will be sent to the contextual in-app content automatically.

So what’s different or what are the advantages of this solution vs branch.io?

Hi @masterserge ! That is a great question. Deep linking and attribution go together. Users can be acquired through a deep link (you can’t guarantee if they have the app), and they can be re-engaged through the deep link. Understanding the performance of your user engagement is a fundamental part of deep linking as well. AppsFlyer’s expertise in the realm of attribution completes OneLink’s deep linking capabilities with full blown analytics, including data access, ROI and LTV insights, and audience segmentation capabilities. Branch is a great deep linking product but the true value is in combining deep link related activities to actionable marketing insights. What are your thoughts on this?

@masterserge @alexdbauer Branch is indeed a neat little deep linking product, and we are eager to see Branch's nascent journey into attribution. Good Luck!

Hey there hunters, thanks for dropping by to check our powerful OneLink product! Thanks @razkarmi for hunting us! As you already know, the benefit of apps to brands is undeniable. Apps are well known to have significantly higher user loyalty and conversion rates than mobile websites. There are three main reasons: 1) apps tend to offer a more efficient and satisfying experience for users 2) brands can more easily communicate and connect with customers through instant updates and push notifications and 3) apps give users online and offline access. Since loyalty and higher conversion rates are bottom line goals for any brand, deep linking makes it much easier to attain both. Deep linking is the glue that connects the mobile universe together, fixing broken flows as users navigate between the mobile web and apps and between different apps. And it significantly improves the user experience; an absolute must to reduce churn. OneLink, deep linking technology has become one of the most powerful performance hacks used by savvy app marketers. While many recognize the importance of deep linking to the mobile user experience, few truly understand the power of deep linking for your marketing campaigns and how, simply put, they create a whole new way to connect with your users. No wasted clicks, just the perfect conversion path, always. Check it out for yourself and request a demo. And please let us know what you think. We'd really cherish your candid feedback.

I love the idea! Is there an option to integrate with ESPs?

Hi @haleyethel! Indeed there is and we are regularly adding more integrations. You can read more about that here: https://support.appsflyer.com/hc...

Appsflyer makes tracking our app’s marketing performance seamless. It’s great for measuring the success of campaigns across multiple channels in real time. The attribution tools help us understand where our users are coming from and which campaigns drive the most value. With its detailed reporting, we can make data-driven decisions and optimize our marketing spend efficiently. Plus, it integrates well with other tools, giving us a full picture of our app’s growth and user engagement.

AppsFlyer is an excellent platform for gathering data on ads and user activity from various sources to analyze advertising effectiveness.

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