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Hi PH,
Benben from AirBrush here, for this new phase we are launching AirBrush 2.0.
Why, you ask?
Because we've made so many changes that we felt it was time to share how much we have grown and also to have our community know of all the new things we added lately, here are some:
- Launched iOS Eraser feature - a feature that you can use to erase whatever you need to make your photo look the way you intended to!
- Launched Beauty Magic 2.0 - we gave you more control, because what we want if for you to have the best version of your dream photo!
- Launched My Kit - you can now save your best edits and use it as many times as you want!
Hi Benben and Ludmilla, very interesting new features. For the new features, did you do any user research in your main markets?
I’m curious because my team is thinking of doing real user research and I don’t have a lot of experience in this area.
@riicardoribeiroo Hi Ricardo, we do a lot of user research and we highly recommend our peers to do it too! I think Benben can share the best practices with you. :D
@riicardoribeiroo Hi Ricardo, we generally do both quantitative (a/b testing and phased roll out) and qualitative research (usability testing and feedback with prototypes) for new features. We also work with local research agencies to run offline user interviews - they're generally very helpful in recruiting and arranging for these! Hope this helps
AirBrush
AirBrush