The thought behind Tourlandish hit us while we were on a spontaneous holiday in Europe. We wanted to have fun indulging in some incredible local experiences and there was no easy way to discover & book them at the last minute on our mobile devices. Our conversations with guides and tour operators made us realize that almost 40% of their seats remain unsold everday. We decided to match the existing demand with the under-utilized supply and create an efficient, convenient marketplace. We have built Tourlandish as an app we would love to have ourselves when we travel every single time. There is a certain amount of magic in being able to serendipitously discover great local adventures in a new place at great prices – all it takes is 3 taps and 60 seconds.
@frumpy Hey Adam, thanks for these questions.
1) How are we acquiring users:
A. Paid App Installs & SEM on Mobile Web
Our average basket size is $200+ with 20% commission. Currently, our CAC is around $35. Interestingly, these numbers so far are only with us being present in one city, i.e. New York and seeing an average purchase of around 1 per customer. The fact that travelers typically buy on an average 3-4 experiences per city and visit 2.5 cities per trip is an extremely good thing for us going forward.
B. Organic Referrals
The ridiculous ease of indulging in a Tourlandish experience (quick discovery, easy payment, no printing, no hassle) has ensured our users love to talk about us to their loved ones. Despite being a travel marketplace that's 12 weeks old, we have already seen a fair chunk of our bookings come in via referrals.
C. Hotel Partnerships
We currently work with 4 premium hotel brands in NYC as their 'recommended app' for guests to explore and enjoy the city.
D. B2B Partnerships via API (in works)
Every travel brand out there wants to engage with their users while they are 'on-the-trip' to increase engagement. With our unique last-minute inventory for things to do at great prices, we help them do just that. We are in talks with brands to integrate our API in their existing apps early next year.
@frumpy
2) We do not set the tour price. Our tour operators have an extremely easy-to-use mobile app that allows them to change price as a function of demand and unsold supply on the go. The current average across different categories of experiences is around $60.
3) We are extremely picky about the quality of operators we work with. In a short period of time, we have put together a quality control process that ensures our users can trust our recommendations and guides completely. Like HotelTonight, we also curate the experiences being displayed for today to avoid choice paralysis and facilitate quick checkout.
Headout
Headout
Headout