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@peterfreeby Hi Peter, the most smartwatch users told us that they like their smartwatches for notifications and tracking but only a few of them like to control something with their smartwatches. Because of the size it's to difficult for the most people. Therefore one touch at a button without looking at it is something different. Clipped on the smartwatch wristband or stand alone. It's helpful for many situations: when you are driving (no-look controller), when you are jogging, when you are presenting a keynote, when you have no time and want to call a cab, when you want to control your lights easily without speaking to alexa, ...