State of Email

Hi Product Hunters! 👋 I’m excited to share the 2025 edition of our flagship resource, State of Email, an asset that has become a great value-add for email marketers. Every year, we hear how this resource helps marketers refine strategies, secure buy-ins from leadership, and evaluate their email marketing efforts. We’ve taken it further this year with a built-in AI Assistant. It can - Fetch answers to your email questions instantly (no scrolling, no searching). - Compare historical data from the last 2 years to give you a deeper reflection of changing trends. As we do each year, we surveyed 130+ email marketers from across industries, and the results are fascinating. For example, 72.5% of marketers have adopted AI for email marketing in 2024, up from 48% in 2023. But a higher number of marketers are relying on open rates as a metric - a concerning sign in the post-MPP era. These trends are critical because they show you where our industry is headed and how you can stay ahead of the curve. With the State of Email 2025, you can 1️⃣ Benchmark your performance against industry standards. 2️⃣ Get actionable insights to refine your strategy and boost ROI. 3️⃣ Uncover smarter ways to evaluate and optimize email marketing - from deliverability to design. I have envisioned this resource as a tool to help you understand the bigger picture, predict trends, and ultimately build better email campaigns. We’d love for you to explore it, share it with your team, and let us know your thoughts. If you have any questions or feedback, drop them below—I’d be thrilled to chat. Thanks, Zeeshan Akhtar

This edition truly has some mind-boggling inisghts that even we weren't expecting as a team. Reading it actually taught me that people aren't as aware about the impact of deliverability as they should be. And also, initmate, perosnal emails are going to be a things - this is what I elanred from what the 40+ experts shared. Go, check it otu, and let me know what you think.

This edition is actually different; now we dont need to reread the entire previous years report just ask the Ai and it will help you with all the data that you need.