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Segment

Segment

The leading customer data platform

4.8•57 reviews•5 shoutouts•

218 followers

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Data analysis tools•Website analytics

A customer data platform that helps companies harness first-party customer data and democratizes access to reliable data for all teams. Standardize data collection, unify user records, and route customer data into any system where it’s needed.

This is the 21st launch from Segment. View more

Segment Unify

Real-time Identity Resolution + Profiles Sync + Reverse ETL
With Unify, data teams can merge the complete history of each customer into a single unified profile, freely sync Segment’s identity-resolved customer profiles to their data warehouse, and activate these rich profiles in their CX tools of choice.
Segment Unify gallery image
Segment Unify gallery image
Segment Unify gallery image
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Launch tags:
Marketing•Data & Analytics•Data
Launch Team

What do you think? …

Kevin Niparko
Maker
📌
Really excited to share Segment Unify! By unlocking the power of the Segment profile for data warehouses, we're removing the hurdles that have long held back businesses and data teams from providing the personalized experiences that today’s consumers demand. Our launch includes two major new features that we’re excited about: 1) Profiles Sync: this lets you send identity-resolved profiles to the data warehouse where they can be enriched with data from systems of record 2) Reverse ETL: this makes it easy to pull enriched ‘golden profiles’ back out of the data warehouse and send them to any downstream tool in the tech stack It's been awesome hearing the feedback flooding in from our beta. One customer told me they’d “been waiting a lifetime for this!” CrossFit told us it gives their data team “superpowers” Looking forward to hearing what you think! Let me know if I can answer your questions about Unify today. Read more over at our blog post: https://segment.com/blog/segment...
Raechel Lambert
Top Product
Wahoo! So great to see this live! Great work, team!
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Review Segment?

4.78/5 based on 57 reviews
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Maker reviews of Segment

360Me
Avril c
Avril c
used this to buildThe360Me360Me
(87 points)
Centralizes customer data collection, ensures clean, consistent data, and empowers personalized experiences and analytics!
Superads
Andres Levinton
Andres Levinton
used this to buildSuperadsSuperads
(255 points)
Great way to track events
Climatize
Joshua Moffitt
Joshua Moffitt
used this to buildClimatizeClimatize
(624 points)
Segment helps us feed Mixpanel data for all user insights we need to make sure that Climatize is working well and meeting all your impact investing needs.
View all Segment reviews

Reviews of Segment

Timothy Kans
•10 reviews

In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyze customer data across multiple touchpoints. This centralized data management has not only simplified our analytics but also enabled more precise and targeted customer engagement strategies. Segment's ease of integration with other tools in our stack, such as Intercom for customer support and Auth0 for authentication, provides a cohesive, end-to-end view of our user interactions. Overall, Segment has been instrumental in elevating our customer intelligence, thereby aiding in the optimization of our product and the effectiveness of our customer outreach.

Atle Myhrer Knudtzon
•6 reviews

In "We Are Learning," Segment serves as the backbone of our data-driven decision-making process. Its Customer Data Platform (CDP) capabilities have streamlined the way we collect, unify, and analyze customer data across multiple touchpoints. This centralized data management has not only simplified our analytics but also enabled more precise and targeted customer engagement strategies. Segment's ease of integration with other tools in our stack, such as Intercom for customer support and Auth0 for authentication, provides a cohesive, end-to-end view of our user interactions. Overall, Segment has been instrumental in elevating our customer intelligence, thereby aiding in the optimization of our product and the effectiveness of our customer outreach.

RachelWeiss
•18 reviews

Segment is really great at managing customer data across multiple platforms. It allows us to seamlessly collect and consolidate data from different sources, making it easy to then analyze and act on insights. Definitely recommend it!

View all 57 reviews
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