SaaS LTV Calculator

Get a better approximation of your true customer LTV

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The simple LTV=ARPA/Churn formula has several important limitations. Using cohort data, this sheet helps you get a better approximation of LTV.
SaaS LTV Calculator gallery image
SaaS LTV Calculator gallery image
Launch tags:
Analytics•Marketing•Investing
Launch Team

What do you think? …

Paul Lee
Loving this @chrija! Thanks for creating and sharing this! Will be sharing this in our community :)
George Dupond
Super usefull. Thanks
Matt Talbot
As always, super helpful content from @chrija and the P9 team! Well done.