:prose

I'm a bit biased because I work for Prose but as a former beauty editor I can attest to the quality of the products and ingredients. I've been hooked on Prose from the first wash!

Pros:

My hair is much more manageable when blowdrying or curling, but also air dries beautifully.

Cons:

No cons for me!

Hi everyone (and thanks @taylormajewski for hunting us 🙏) Paul here, co-founder of Prose. Our mission at Prose is to help you achieve your hair dream. And we believe the only way to do that is through custom hair care that meets each individual’s unique needs. If you look at the way hair is made right now, and if you look at people’s expectations, finding the right product is a real struggle. There are too many choices - there’s a shampoo for color, another for volume and yet another for curls. It means that by choosing one of these options we’re actually compromising on how we treat our hair concerns and goals. And who wants to compromise? Prose is a custom beauty company that’s creating hair care products based on holistic conversations with our customers. We start with a consultation that covers your unique hair and scalp needs and goals, and then we go even deeper than that, into all aspects of your life that could have an impact on your hair and scalp. In that sense, Prose is one of a kind. We listen to your needs and goals and then formulate a product that’s just for you. Our line includes a pre-shampoo hair mask, shampoo, conditioner and hair oil. All products are freshly made to order in our NY lab and are always free of sulfates, phthalates, GMOs, dyes and mineral oils. We also take into account your preferences and can make any formula vegan, gluten-free or fragrance-free. Take a look at our consultation here and see which ingredients, products and routine work best for your needs, goals and lifestyle. Happy to answer any questions you may have!