Opens Are Dead

🤙Hey Product Hunters! Thank you, @kevin, for the hunt 🙏 We are super excited and thrilled to debut www.opensaredead.com - a hub with everything email marketers need to get ready for iOS 15. I am Rytis, CEO of Omnisend— an email and SMS marketing platform for ecommerce marketers. ⌛️ **Why are we doing this?** Like the rest of the email marketing ecosystem, we need to shift our strategies to respond to the upcoming iOS 15 privacy update from Apple. With the release, marketers will no longer be able to track whether subscribers open a brand's email—effectively killing a metric relied upon for over 20 years. It also heavily impacts open-based marketing tactics and client re-engagement campaigns, among other email marketing strategies. 😎 **What are we doing** To help fellow email marketers adjust to the change, we have created www.opensaredead.com—a community project featuring insights and thoughts from industry experts. And it's free for everyone. 🙌 👉 ** Find information about:** Up-to-date news on iOS 15's impact on email Best practices and actionable tips for ecommerce marketers: deliverability, segmentation strategies, metrics to focus on instead of open rates, and more Easy-to-digest podcasts, webinars, and articles that address iOS 15 challenges and how to future-proof your email marketing 💪 **This is a collaborative project** While Omnisend powers Opens Are Dead, it is a marketer-to-marketer project, presenting various sources and points of view from industry experts. I invite everyone to join and submit ideas so we can prepare together. Thank you, and have a great day. 🙂 P.S. If you have any suggestions on improving this page, please share! 🙏 The goal is to help fellow email marketers prepare for this change smoothly and confidently.

You've made my life so much easier by pulling it all together in one place! Thanks guys!!

Clever as well as useful - this is great!