You’ve swiped through what seems like everyone in your area, found your match, and now you get to delete your old dating apps. Yay! But now what? Well, let us help you answer that: meet Official.

Dating apps make finding a partner easy - but keeping that love alive? That’s where the real challenge presents itself.

Official helps relationships thrive by encouraging couples to experience new things together and rewarding healthy habits.

Hi Product Hunters! I’m the founder of Official, an app built to help couples have better relationships. Online dating is more popular than ever. Over 40% of heterosexual and 60% of homosexual relationships begin online, resulting in a $5B dating app industry within the USA. Yet, that’s nothing compared to the rest of the dating market. Gen-Z alone spent over $11B going on dates in 2019. It’s estimated that the average American will spend almost the same amount on college as they will on dating in their lifetime ($121k). That’s why Official is here. We recognize the importance of dating and relationships, and while there are plenty of platforms out there that help someone find a partner, there are none that help a couple stay together. So, how do we do it? Well, it starts when a couple makes their relationship Official (on the app, it’s up to them to have the awkward “what are we” convo). When a couple makes their relationship Official, they get access to a ton of convenient, easy-to-use features: 📆 Plan a Date: Find, swipe, and match on date ideas posted by Official, friends, and our community 🪢 Intimacy: Explore, swipe, and match on intimate positions, toys, and fantasies to try together 👍 Check-In: Complete check-ins to build emotional intimacy 🌄 Memories: Post dates privately or share with our community 📓 Notes: Remember the little things with shared notes ⏰ Upcoming: Countdown to future dates and anniversaries 🎉 More coming soon! We launched on Valentine’s Day– it is free for now! You can find Official on the App Store: https://apps.apple.com/us/app/of... I’m excited to answer any questions, so please, ask away! Also, if you want a date curated especially for you, email me at zac@getofficial.co and let me know you’re from Product Hunt! I can’t wait for you to #GetOfficial

@zacstern Thanks so much, Congrats

Cool idea! Congrats on the launch! You've launched on Valentine's Day this year & you've already got 25K couples (info at the website)? What are your target countries right now? Good luck today on PH & further scaling!

@yaroslava we’ve been in beta for the last year! We target the USA, Canada, Uk, Australia

@zacstern that's interesting. So, you mostly grew organically. Or you had any promo campaign in target countries? The point is that we're working on social discovery app & trying to figure out financial model. If it's not sensitive information. it would be great if you can share your customer acquisition cost. Thank you!

@yaroslava We did both organic and influencer campaigns on Tiktok, but what really helped us grow was our organic content. Our CAC is <$1 when we do social content typically.

@zacstern thank you so much for your answers! Appreciate it.

This looks awesome! Congrats to the team!

Official

The platform to make love last

The platform to make love last

Official

The platform to make love last

The platform to make love last

Official 2.0

Official Launches

Do you use Official?

Official Launches

Do you use Official?

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