Motive RealScore Game

This is cool! It would be interesting to hear more about which data is used to calculate these scores and even breaking it down by product range (I wonder whether ZARA's "Join Life" range would average the same score as the entire brand). This could be a great opportunity to call out green-washing and incentivise consumers to make small changes to the way they shop.

Hey Hunters! 👋 We’re Kai and Taylor, co-founders of Motive. Have you ever wondered how the brands you use perform along the issues you care about? What is their record on Climate Action, or Employment Standards? Do they have a position on Human Rights that you agree with? Are they ethical or not? In short, do the brands you use align with the issues you care about, or would you like to find comparable brands that do a better job? Today we’re introducing Motive RealScore Search to help you do just that. Motive RealScore is a universal scoring system to align your purchasing power with what you care about most. Motive uses validated Environmental, Social, and Governance (ESG) data to create a credible and reliable analysis of thousands of companies and evaluate how they perform across key topics like climate action, diversity, and support for the local economy. We pull data from company reports, regulatory filings, and independent analyses and investigations to identify the metrics that are most applicable to each company and its products. Our focus is always on what is observable and verifiable. After an in-depth analysis, each company has a total score and a score for each topic. Scores are measured on a scale of - 100 to + 100. Look for higher scores to align your purchases with what you care about most. Why you should use Motive RealScore Search: The world's largest database about the real impacts of brands on the issues that matter to you. Unparalleled transparency into the brands you know, and an opportunity to discover new, better brands. Impartial analysis that you can trust. 100% free to use for everyone. This is just the beginning. Try us out and join our waitlist as we’ll be adding more functionality over the coming weeks and months. We believe in a better world—a more inclusive, sustainable, and prosperous world for everyone—today and for generations to come. Being intentional in the impacts of our shopping has never been more important. That’s why we are making intentional shopping easier than ever before. https://www.motiveapp.co Thank you so much for all the support! Kai & Taylor

Nice work Motive! Great to see search. After the Motive game, I was shocked at how off-kilter my perceptions of brands were from reality, but I wanted to dig deeper. Excited to explore this more.