Use AI & ML to personalize experiences & accelerate growth
MorphL AI helps Shopify merchants succeed through intelligent use of data. It consists of a suite of machine learning models that are platform agnostic, that can be used across the customer journey and across the organization. No AI expertise required!
Hi everyone!
It’s Ciprian here, co-founder & CEO of MorphL, coming to you live from Bucharest, Romania.
FAANG (Facebook, Apple, Amazon, Netflix, Google). BAT (Baidu, Alibaba, Tencent).
What do they all have in common? The common thread is that they anticipate customers’ needs and provide personalized experiences to meet those expectations.
How do they do that? Well, they invested a lot in their AI technology gaining a sustainable competitive advantage in the market.
That leaves the rest of the small and medium companies missing out on a huge potential by failing to adapt to the new AI reality. Today e-commerce companies struggle with AI adoption due to a number of factors including: (1) lack of AI talent, (2) huge amount of time required to implement a proper AI solution and, (3) a hard time getting immediate results, causing frustration among company leaders.
We believe that making AI open, accessible and easy-to-use is the most valuable currency there is.
That’s why we started MorphL at the beginning of 2018 after we got a grant from Google DNI; launched the first open-source version of the AI platform in September 2018 and got selected to European Data Incubator. We launched the commercial version beginning of 2019, onboarded our first e-commerce clients and everything culminated with us being selected for Techstars Montreal AI in the fall, 2019.
We’ve been building this technology for over 2 years now and I’m proud of the impact we’re having four our e-commerce clients. A few months ago we launched the MorphL Shopify app bringing the AI technology closer to Shopify merchants.
Shopify merchants can maximize the value they provide to their customers and the ROI they get from them by infusing AI into their e-commerce flow and personalizing their buying experiences:
✅ Hyper-personalized experiences - Customers are more likely to buy from brands that provide a personalized experience.
✅ Automated e-commerce flows - More customer interactions will happen without human intervention.
✅ Data-informed decisions - Make data-informed decisions and design strategies to drive repeat purchases.
MorphL consists of a suite of machine learning models:
★ Shopping Stage: pinpoint users that are more likely to add to cart, go to checkout or complete a transaction.
★ Cart Abandonment: pinpoint users that are more likely to abandon their cart in the current or next session.
★ Customer Lifetime Value: predict the buying power of a customer or the most likely future total transactions value.
★ Recommendations: personalized product recommendations that suit each customer's tastes and preferences.
★ Churn Prediction: customers that are at the risk of not returning for a new order in a given time interval.
and more: https://morphl.io/products/machi...
To setup MorphL, a merchant has to go through 3 simple steps:
➀ Select the ML model they want to use
➁ Connect to the required data-source
➂ MorphL automatically ingests the data, trains the model and generates predictions, which are then pushed to 3rd party platforms where predictive actions can be triggered.
MorphL connects with +30 platforms/apps such as: Google Analytics, Google Optimize, BigQuery, Klaviyo, Kit, Smile.io, Hubspot, Google Ads and more (https://morphl.io/products/integ...).
We’ve also introduced the concept of an “AI Recipe” - popular AI solutions that empower merchants to make intelligent decisions, personalize customers' experiences and accelerate growth:
🌹 Convert undecided customers on Shopify
🌹 Retarget customers that are more likely to purchase using Facebook Ads
🌹 Retarget buyers that are more likely to purchase using Google Ads
🌹 Shopify personalization for hot & promising users
🌹 Understand the user search intent and personalize the Shopify buying experience
and more: https://morphl.io/products/recip...
We’re eager to get your feedback, no matter its shade because we want to continue building AI applications that genuinely help e-commerce companies take advantage of this transformative technology.
If you have questions, the team and I would love to answer them!
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