MileUp

Gamifying everyday activities with points and rewards... It was only a matter of time! Seems like a cool idea. America's truckers and Uber drivers are about to be rich!

It sounds like the hook is Agero, Inc needs more driving data and it wants to get it directly from consumers, but it doesn't want to just pay people to drive. Releasing the app and offering rewards reduces the overall cost of data acquisition. Brilliant. Love it.

Cool concept! I love the fact that you use the driving data for a good cause. As for the app, it's easy and fun to use. Will you be adding other types of rewards?