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Experimental Method

Repeatable Business Experiments 💌 -> ⚗️ -> 📈

200 followers

Repeatable Business Experiments 💌 -> ⚗️ -> 📈

200 followers

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The Experimental Method is a weekly newsletter of scientific method applied to business, featuring innovative founders that walk you through the experiments they’ve done and how you can do them too.
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marpipe.com/newsletter
Experimental Method Info
Launched in 2020View 2 launches
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This is the 2nd launch from Experimental Method. View more

Marpipe 1.0

The first multivariate testing platform for ad creative
Marpipe 1.0 was ranked #2 of the day for September 30th, 2020
Testing your ad creative is the most important thing for performance, but actually doing it sucks. Marpipe automates the entire process.
From startups to enterprises, use your assets to build/launch/analyze perfect multivariate tests & discover ads that win.
Marpipe 1.0 gallery image
Marpipe 1.0 gallery image
Marpipe 1.0 gallery image
Marpipe 1.0 gallery image
Launch tags:
Design Tools•Social Network•Marketing
Launch Team
Dan PanteloPierce Porterfield

What do you think? …

Dan Pantelo
Dan Pantelo

Experimental Method

Maker
Hunters, I’ll be honest with you - we had an awesome creative team but no idea what we were doing when making ads. We kinda just made stuff that looked cool, and if everyone else agreed it looked good we would launch it. 🤷‍♂️ Sound familiar? Thing is, creative is (by far) the most important element to ad success. Statistically, most ads we launch don't work well. So why are we still totally shooting in the dark with NO efficient processes? Why does it feel like data science/automation has benefited every part of the marketing process EXCEPT for creative? Marpipe is 2 years in the making. We originally built it to solve our own problem as an agency, but after showing it to folks at Adobe, MediaMath, and others, we raised enough money to spend the past year building it so we can deliver it to you as a simple freemium platform (right in time for Q4!!); ✅ Using just a few creative assets, build hundreds of creatives in a multivariate grid. ✅ Launch them all to your desired level of spend (works for small OR big spenders). ✅ Find positive-outlier ads to scale. 🎉 Discover WHY your ads work at the asset-level so you can build better creative in the future. 🎉 Never make creative guesses again & stop getting crushed by creative fatigue Now trusted by creatives & marketers at companies like Segment, Tubi, and Mars, we hope you’ll take it for a spin as well and let us know what you think. Happy testing!
Report
5yr ago
Phat Le
Phat Le
@danpantelo 🎉
Report
5yr ago
Dan Pantelo
Dan Pantelo

Experimental Method

Maker
@phattanle thanks Phat!
Report
5yr ago
wata. hia
wata. hia
How would i connect all these to ad account?
Report
5yr ago
Dan Pantelo
Dan Pantelo

Experimental Method

Maker
@wata_hia Super simple! Once you make an account, go to Settings and click 'Connect Facebook.' From there, all the ad accounts, pages, and IG accounts you have access to will be able to be used for launching your creative tests
Report
5yr ago
Pierce Porterfield
Pierce Porterfield

Experimental Method

Maker
@wata_hia Great question! Once you connect Facebook to Marpipe, you are able to create separate accounts for each brand you manage. Each account can then be linked to it's respective FB ad account, page, and instagram for launching!
Report
5yr ago
wata. hia
wata. hia
@danpantelo that sounds easy!!
Report
5yr ago
wata. hia
wata. hia
@pierce_engineer How would the launching process be like?
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5yr ago
Pierce Porterfield
Pierce Porterfield

Experimental Method

Maker
@wata_hia It's really easy, all in all it only takes about ten minutes to get hundreds of ads live in Facebook Ads Manager. This video shows the whole process:
Report
5yr ago
Shani Majer
Shani Majer
Looks very cool. How is this different than responsive ad campaigns?
Report
5yr ago
Pierce Porterfield
Pierce Porterfield

Experimental Method

Maker
@shani_majer Thanks Shani! Good question - Marpipe does not try to auto-optimize your campaigns. Instead it provides you with the tools to build, launch, and analyze creative tests at a much larger scale than what has previously been attainable. When you create an experiment in Marpipe you may end up with potentially hundreds of creative variants. Each creative variant is incrementally different from the next. Once you automatically launch the experiment from the platform, you start to collect data on each isolated component (the benefit of MVT experimental design). Not only is it easier to find winners when you cast a wider net - but you also collect valuable insight that build upon itself.
Report
5yr ago
Shani Majer
Shani Majer
@pierce_engineer Thank you for the in-depth response. Very interesting stuff and curious to learn more!
Report
5yr ago
Dan Pantelo
Dan Pantelo

Experimental Method

Maker
@pierce_engineer @shani_majer I'd be eager to demo you whenever you're ready to check it out!
Report
5yr ago
Shani Majer
Shani Majer
@pierce_engineer @danpantelo Great!
Report
5yr ago
Dan Pantelo
Dan Pantelo

Experimental Method

Maker
@pierce_engineer @shani_majer awesome just ping me and let me know when you're free to jump on a demo :)
Report
5yr ago
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Experimental Method Launches

Marpipe 1.0 The first multivariate testing platform for ad creative

Launched on September 30th, 2020

Marpipe 1.0 was ranked #2 of the day for September 30th, 2020
Marpipe 1.0 was ranked #2 of the day for September 30th, 2020

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