Loot!

@osakasaul Awesome thanks! And like Max said, anybody who signs up today we are adding $50 to their budget!

@nickatloot Thanks, and kindly dial-in RiteTag on that?

@osakasaul we will definitely add $50 to your campaign budget! Thanks for signing up.

@danerobert This looks wonderful I just signed up as an advertiser.

@eriktorenberg What excites me most about Loot! is that it 1. leads with mobile and 2. focuses on content creation. Much like Wahooly, we give users compensation for simple social activities, but the approach is much different. Two of the bigger challenges with Wahooly were a lack of instant gratification (equity compensation vs. cash) and sustainable engagement. Loot! focuses on task oriented campaigns that are simple to accomplish and extremely valuable to the users/brands. I very much view it as Mechanical Turk for social tasks (memes, photos, social content creation, etc.) We're seeing a lot of potential in crowdsourcing really interesting content for publishers. For example, we ran a campaign recently that asked users to share a screen shot of their home screen. With 3,800 submissions, we can now analyze that data to determine what the most popular apps are by placement from a fairly substantial sample size. We'll be teaming up with publications to create stories using user-generated images/data. Helping with app downloads/engagement is another area of focus. We just partnered with NativeX, which will be launching in the next couple of days. Overall, whether it's a startup or fortune 500, there is a potential use/application for our product.