Instant is a frictionless 1-click checkout for WooCommerce stores, built to increase sales for online sellers. 1st time users fill out a short form at checkout; returning users get 1-click checkout on any Instant enabled store. ‍ Get started—getinstant.co ⚡️

Hey everyone 👋, Taus from Gaze here. We are super excited to share our frustration with online checkout with you 😫 Long & complicated checkout forms, mandatory profile registration, passwords, a maze of page redirects, friction, friction, friction—all to make **ONE** purchase. Why?! We decided to tackle this frustration like a true maker 😎 & built a frictionless one-click checkout for online stores—presenting Instant Checkout ⚡️ Highlights 📸 - First time users of Instant Checkout fill out a short form — 4 fields (email, name, payment & address) — at checkout & whoosh 💨 - Returning users click to checkout on ANY Instant-enabled store — no typing necessary; just click & cli.. Sorry, just one click. ⚡️ - Just wanna buy one product? No need to add to cart & navigate through a maze of webpages to checkout — we built Instant Purchase so you can skip all that and buy a product directly from the product page with a click 😉 - Each transaction is cryptographically signed by your trusted device (so either the device you've entered the payment details on OR a device you've verified to be yours via passwordless auth) 🔒 - Currently integrates with Stripe & WooCommerce — we look forward to launching new integrations with different e-commerce platforms & payment gateways in the future. 🤝 Enough talk — wanna try it out? Go to https://demo.getinstant.co/ and fake-purchase a product with this fake credit card—[ 💳 4242 4242 4242 4242, Expiry: 04/24, CVV: 424, Postal Code: 42424 ] and any valid US/Canada shipping address. That's it — we look forward to hearing from you & will be here to answer any questions you have. You can always reach out to me via email too: t@gaze.ai * We have a sweeeet deal for the Product Hunt community (hint: save $$ on credit card processing fees 😉), valid till 15 May; just email hello@gaze.ai with subject "Go Instant Now: PH Deal" & we'll get you set up Cheers 🥂

@gaze @gazeattaus Congrats on the launch. I use Shopify's quick checkout whenever it's available, but it doesn't have one-click purchasing and there are tons of non-shopify stores. I'm excited to try this one out. What's your strategy for acquiring customers?

We’re currently focusing on direct sales, affiliate marketing partnerships & email/content marketing—for now we’ll be doubling down on the WooCommerce ecosystem specifically. In the coming months, as we add more integrations, that will change.

@gaze @gazeattaus congrats on the launch.

@gaze @gazeattaus @tylerswartz There are a couple of avenues that we are taking. As mentioned by Taus, direct sales is a big component of our sales strategy. However, we are also pushing towards content marketing as well, such as blogs, short form videos, and ect. On the macro level, we are currently focusing on developing the woocommerce market. If you have any good and interesting ideas, please feel free to reply and start a discussion :D would love to hear your inputs

@dakota_mills Thanks for sharing — they haven't launched yet, website says "Coming soon". We look forward to trying out their solution too! 🥂

@dakota_mills I thought this as well? I came across Instantcheckout.com.au on LinkedIn I think. Young bloke starting it up in Australia.

How do you plan on differentiating yourself from Fast/Bolt/Stripe Checkout and the dozen other solutions available in this space?

The existence of Fast/Bolt/Stripe CO/Square Pay/ShopPay is validation to how big the problem really is. That being said—our focus is on building the best checkout experience out there that integrates with all gateways and platforms. We believe that the checkout experience needs to be improved and standardized for the whole Internet—and that will only happen if we can be agnostic to both e-commerce platforms and payment gateways.

@vcbackedsloth Our team is a big differentiator. The majority of our team are composed of engineers and product oriented people. That means we really take a big focus on building a fully functional product. As you can see through a simple search, we have a small team at Gaze. We have continuously iterated through products at a very quick pace to find product market fit. Even if other players have been around longer, we were able to catch up in less time with far less funding. We have many other ideas on our road map. Stay tuned to see what we can come up with!

Great product! Congrats on the launch!

@ivanna_wendel Thank you!

@ivanna_wendel Thanks for the feedback.

In today’s fast-paced world, people expect speed, especially when it comes to health. At Medstown, we see instant medicine delivery as a critical part of modern healthcare. Every second counts when someone needs urgent medication, and delays can mean serious health risks. Our belief is simple: If food can be delivered in 10 minutes, why not life-saving medicine?

Instant

1-click checkout for e-commerce stores

Do you use Instant?

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