IndieGetup is thrilled to announce the re-launch of its website as an all-in-one platform for sustainable men’s shopping. Featuring more than just clothing, the updated platform is now a centralized location for men to shop tech, food, home goods, and skincare from ethical and environmentally conscious brands. IndieGetup takes the guesswork out of shopping because customers can be confident that any brand featured on the platform meets a certain level of sustainability. The updated website includes an all-new sustainability rating system based on three pillars: environmental impact, worker welfare, and animal welfare. Brands that fulfill at least one pillar earn a silver badge, while brands that fill two and three pillars are awarded gold and platinum badges, respectively. A rating guide is also available for download that features an in-depth rating system showing the process IndieGetup takes to verify each brand on the platform. The brands page shows more about each company, their ranking, and why they are marked as sustainable. The team conducts independent research of each brand and verifies their certification to ensure authenticity. This allows them to cut through the fast fashion brands that are “greenwashing,” meaning they pretend to be environmentally conscious through marketing but are not actually making changes in their operations or production. Fast fashion and the mass production of clothing is one of the most wasteful industries, generating more CO2 emissions than aviation and shipping combined. IndieGetup understands that more people are becoming conscious of their shopping habits, and its platform aligns them with brands of similar values. Whether you are already a sustainable shopper or want to become one, IndieGetup intends to be a part of your journey. The brand is devoted to empowering its clients by providing them with the best resources and latest information to be consistently informed.

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